In my youth, if you wanted to mess with your friends at the beach (or even at the swimming pool), all you had to do was start humming the theme music to JAWS. Hell, the fear it evokes lives on to this day–and offers a prime example of precisely how crucial, influential, and timeless a song or a soundtrack can be.
To illustrate quickly how poorly matched audio and video can kill a scene, close your eyes, listen to JAWS again, and picture your best friend’s wedding or a newborn baby being handed to her mother for the first time.
I rest my case and ask:
- How is all your content–visual, textual, audio–working together?
- Is the story you are telling solid, consistent, and clear, or disjointed and jumbled?